Websites Design and Development

Artificial Intelligence (AI) has revolutionized the way we approach digital marketing, and SEO (Search Engine Optimization) is no exception. With the continued advancements in AI technologies, businesses now have the ability to automate, refine and expand their SEO strategies in ways that were unimaginable just a few years ago. From keyword analysis and content creation to user experience optimization, AI offers limitless opportunities for growth and competitive advantage. In the following article, we'll look at 9 ways AI is radically changing SEO, helping businesses stay at the top of search results.

So, you’ve launched your e-commerce site. Products? Solid. Website? On point. But how do you get traffic—and actual sales? It’s a question every e-commerce owner asks, and the answer lies in smart advertising.

Online ads can make you visible in a crowded digital world. But winging it won’t work. You need a plan laser-focused on catching attention, building trust, and driving conversions.

In this guide, we’re diving into three tried-and-true strategies: picking the right ad channels, using SEO-driven conversion copy, and retargeting those close-to-buy visitors. Ready to level up?

Ready to transform your LinkedIn marketing from “meh” to “wow”? Tired of posts getting only a few likes from coworkers? LinkedIn is now a key platform for boosting your brand and making real connections.

Wondering what’s working? Is it video, AI, or those pesky hashtags? If you want your content to shine, you’re in the right place.

Let’s explore the top trends that can elevate your LinkedIn game from “just another post” to “Why didn’t I do this sooner?” Buckle up—it’s time to engage!

When is Black Friday? Save the date… Friday 29 November 2024

Black Friday is a highly commercial day, affording businesses the chance to enhance their sales. As consumers look for deals, digital presence is essential. With a targeted marketing strategy, businesses can reach a wider audience, build brand awareness, and create a community.

The Website Loading Speed of your is vital to the success and effectiveness of your online presence. A fast load time not only improves the user experience but also helps build your brand credibility. When users experience delays, there is a high risk of leaving, leading to lower interaction and potentially lost sales.
Loading speed also affects marketing strategies. When your website is fast, visitors are more likely to stick around and explore your content more, which can boost conversion rates. In addition, Google rewards fast websites with better search result rankings, giving you more visibility and traffic.

Want to know how storytelling can create emotional connections with your audience?

In this article, we'll look at how storytelling improves interactions and how authenticity and the right techniques can enhance your communication.

We look at Endless Earth's campaign, known as the "K*lou campaign", which demonstrates the power of storytelling. Regardless of your field, you'll find valuable tips to improve your skills.

The advanced world is continually changing, and any business that needs to stay cutthroat should adjust rapidly to new trends. We looked at important tools that help build a stronger digital presence in the previous article. Needs are advancing and it is critical to continually track down new digital marketing tools. In this article, we've assembled a few new tools to refresh your digital presence.

Discover the importance of responsive design for your website. Improve the user experience by providing comfortable navigation across all devices. Boost your search engine rankings by making your website mobile-friendly and increasing traffic and user engagement.

PPC campaigns boost your online presence. Learn how targeted ads can drive traffic and conversions. Optimize your strategy with relevant keywords, monitor KPIs like CPC and CTR, and maximize ROI with personalized ads and budget management techniques.

Compliance with the Web Content Accessibility Guidelines (WCAG) 2.0 is critical for accessibility in web development. We will discuss WCAG 2.0, the four core principles, and levels of compliance (A, AA, AAA). We will report best practices and solutions to common problems. We will also examine the relationship of WCAG 2.0 to legislation such as the ADA and Section 508, and provide practical tips for incorporating them into web construction.

Let's get started!

Social media presence is critical for any business in the digital age. This article offers a comprehensive guide to creating an effective social media content strategy, covering goal setting, choosing the right platform, performance measurement and improvements. Discover valuable tips for success in the digital space.

SEO (Search Engine Optimization) is a set of techniques and strategies applied to a website to improve its visibility in search engines. The goal is to increase organic traffic, i.e. traffic coming from search results, and to improve the website's position in the results for specific keywords.

I started building websites about 16 years ago. It was only in 2008 when I decided to work as a web developer, so I started trying out different CMS (WordPress, Joomla, Drupal, MODX, etc) to find the one that would suit me best and could simplify my work. 

In an era of rapid change, digital presence is a prerequisite for the success of any business. Regardless of your size or industry, making the right use of the right digital marketing tools can help you reach new audiences, boost your brand awareness and increase sales.

Designrush.com, a top B2B guide, picked our agency for their top Web Development Companies list.
This honors us and motivates us to go on in a higher tempo!

In pr.expert's new article, our agency is picked in their top list for Greece based Marketing companies.  PR.Expert's editors tried to pick companies across the size spectrum, from cutting edge startups to established brands.

In a new article, BestStartup.eu presents its top picks for the best IT companies in Greece for 2021. BestStartup.eu examined a variety of approaches to IT innovation while making a special effort to select companies in a whole range of sizes, from startups to established firms.

Recently, due to the pandemic and the continuous lockdowns, a large part of the world's population has been forced to become more familiar with new technologies and the internet.