Websites Design and Development

SEO has evolved significantly in recent years and is constantly adapting to the new needs and habits of users. From voice search and the importance of mobile optimization to using artificial intelligence to create content, the factors affecting our search engine rankings are far more complex and dynamic than ever before. In 2025, SEO strategy will require us to understand the latest trends and implement smart tools and techniques to improve our website visibility. In this article, we will share 8 useful tips that will help you achieve higher rankings and attract more visitors, boosting your digital presence and competitiveness in the market.

Search has been outdated—typing keywords, hoping for results. Enter ChatGPT Search.

More than a search engine, it understands your questions.

This article explores how it’s transforming marketing and why developers love it. Let’s dive in.

In today's fast-paced environment, AI tools are changing the game for professionals across all industries. These tools make life easier by assisting with tasks such as content creation, visual design, research, and improved productivity. They reduce time and increase results, whether you're developing marketing materials, high-quality photographs, or ensuring content authenticity. In this article, we will look at ten crucial AI tools that are changing the way professionals operate, showing how they simplify daily chores and improve efficiency.

TikTok in 2025? It’s the place to be.

If your brand’s not on it, you’re late. Trends like viral sounds, AR tools, and micro-influencer magic are reshaping the game.

In this article, I’ll show you what’s hot, how to use it, and why TikTok is the future of marketing. Let’s jump in.

Artificial Intelligence (AI) has revolutionized the way we approach digital marketing, and SEO (Search Engine Optimization) is no exception. With the continued advancements in AI technologies, businesses now have the ability to automate, refine and expand their SEO strategies in ways that were unimaginable just a few years ago. From keyword analysis and content creation to user experience optimization, AI offers limitless opportunities for growth and competitive advantage. In the following article, we'll look at 9 ways AI is radically changing SEO, helping businesses stay at the top of search results.

You’ve launched your e-commerce site—great products, solid website. But how do you drive traffic and sales? The key is smart advertising.

Online ads boost visibility, but strategy matters. This guide covers three winning tactics: choosing the right ad channels, using SEO-driven copy, and retargeting ready-to-buy visitors. Let’s go!

Ready to level up your LinkedIn marketing? Tired of posts getting few likes? LinkedIn is key for branding and real connections.

What works—video, AI, or hashtags? Let’s dive into top trends to make your content shine. Time to engage!

When is Black Friday? Save the date… Friday 29 November 2024

Black Friday is a highly commercial day, affording businesses the chance to enhance their sales. As consumers look for deals, digital presence is essential. With a targeted marketing strategy, businesses can reach a wider audience, build brand awareness, and create a community.

The Website Loading Speed of your is vital to the success and effectiveness of your online presence. A fast load time not only improves the user experience but also helps build your brand credibility. When users experience delays, there is a high risk of leaving, leading to lower interaction and potentially lost sales.
Loading speed also affects marketing strategies. When your website is fast, visitors are more likely to stick around and explore your content more, which can boost conversion rates. In addition, Google rewards fast websites with better search result rankings, giving you more visibility and traffic.

Want to connect with your audience through storytelling?

This article explores how authenticity and technique enhance communication, featuring Endless Earth's "K*lou campaign" as a case study. No matter your field, you'll gain valuable tips!

The advanced world is continually changing, and any business that needs to stay cutthroat should adjust rapidly to new trends. We looked at important tools that help build a stronger digital presence in the previous article. Needs are advancing and it is critical to continually track down new digital marketing tools. In this article, we've assembled a few new tools to refresh your digital presence.

Discover the importance of responsive design for your website. Improve the user experience by providing comfortable navigation across all devices. Boost your search engine rankings by making your website mobile-friendly and increasing traffic and user engagement.

PPC campaigns boost your online presence. Learn how targeted ads can drive traffic and conversions. Optimize your strategy with relevant keywords, monitor KPIs like CPC and CTR, and maximize ROI with personalized ads and budget management techniques.

Compliance with WCAG 2.0 is essential for web accessibility. We’ll cover the core principles, compliance levels (A, AA, AAA), best practices, and solutions to common issues. We’ll also explore the connection to laws like the ADA and Section 508, with tips for applying them in web development.

Let’s get started!

Social media presence is critical for any business in the digital age. This article offers a comprehensive guide to creating an effective social media content strategy, covering goal setting, choosing the right platform, performance measurement and improvements. Discover valuable tips for success in the digital space.

SEO (Search Engine Optimization) is a set of techniques and strategies applied to a website to improve its visibility in search engines. The goal is to increase organic traffic, i.e. traffic coming from search results, and to improve the website's position in the results for specific keywords.

I started building websites about 16 years ago. It was only in 2008 when I decided to work as a web developer, so I started trying out different CMS (WordPress, Joomla, Drupal, MODX, etc) to find the one that would suit me best and could simplify my work. 

In an era of rapid change, digital presence is a prerequisite for the success of any business. Regardless of your size or industry, making the right use of the right digital marketing tools can help you reach new audiences, boost your brand awareness and increase sales.

Designrush.com, a top B2B guide, picked our agency for their top Web Development Companies list.
This honors us and motivates us to go on in a higher tempo!

In pr.expert's new article, our agency is picked in their top list for Greece based Marketing companies.  PR.Expert's editors tried to pick companies across the size spectrum, from cutting edge startups to established brands.

In a new article, BestStartup.eu presents its top picks for the best IT companies in Greece for 2021. BestStartup.eu examined a variety of approaches to IT innovation while making a special effort to select companies in a whole range of sizes, from startups to established firms.

Recently, due to the pandemic and the continuous lockdowns, a large part of the world's population has been forced to become more familiar with new technologies and the internet.