Email Marketing: 6 Automated Emails Every Eshop Needs
A well-planned email marketing strategy can increase engagement, build customer trust and of course lead to more sales. If your e-shop isn't leveraging email marketing services, then you're leaving opportunities untapped!
If you haven't started with email marketing yet, don't worry! Read our previous article where we explain in detail what email marketing is and how to integrate it into your e-shop strategy.
👇
Let's see the 6 automated emails that every e-shop should send!
1. Welcome Email
The welcome email is the first step in building a strong relationship with your customers. It is sent as soon as a user signs up for the newsletter or creates an account.
What to include:
- A friendly welcome message
- An exclusive offer or coupon for the first purchase
- Call-to-Action (CTA) that leads to the e-shop
- Product suggestions that may be of interest to the customer
📌 Why it's important:
Welcome emails have the highest open rates of any other type of email marketing, so it's the best opportunity to get your customers' attention!
2. Order Confirmation Email
Once a customer completes a purchase, they expect an immediate confirmation. This email informs them that their order has been successfully placed and offers a sense of security.
What to include:
- Order number and purchase details
- Estimated delivery time
- Contact details for support
- CTA for order tracking
📌 Why it's important:
It builds trust and reduces customer anxiety about their purchase.
3. Shipping Confirmation Email
When the order is dispatched, the customer wants to know where it is and when to expect it.
What to include:
- A tracking number
- Estimated delivery date
- CTA for customer support in case of a problem
📌 Why it's important:
It gives a sense of transparency and reduces customer questions. In addition, it can be leveraged for cross-selling by suggesting relevant products.
4. Email Follow-up After Delivery
A few days after the delivery of the order, it is the right time to contact the customer again.
What to include:
- Invitation to evaluate the product
- Suggestions for complementary products
- Request for a proposal for additional product suggestions Suggestions for product enhancements
📌 Why it's important:
It strengthens the relationship with the customer, builds trust and increases the chances of repeat purchases.
5. Abandoned Cart Email Marketing
Many users add products to the cart but do not complete the purchase. A reminder email can convince them to return.
What to include:
- List of products in the cart
- A small incentive (e.g. discount, free shipping)
- CTA to complete the purchase
📌 Why it's important:
Abandoned cart emails have high conversion rates, as they remind users of something they already wanted to buy!
6. Email Offers & Discounts
A well-targeted email can motivate customers to return to your e-shop and make new purchases.
What to include:
- Personalized discounts
- Announcement of discounts and new products
- Time-limited offers for a sense of urgency
- CTA that leads directly to the offers
📌 Why it's important:
It keeps customers interested and increases customer lifetime value.
Email marketing doesn't stop here
These are just the basic automated emails that every e-shop needs to send to stay competitive and maximize sales. Of course, email marketing doesn't stop here, there are many many more options.
At Net n' Design we can design a complete email marketing strategy, tailored to your e-shop's needs. From creating the emails to automating and analyzing the results, we take every step to help you get the most out of email marketing.
👉 Want to learn how we can implement it for your business?
