Email marketing remains one of the most effective digital marketing channels, but only if you know how to measure its performance. That’s where your key email marketing KPIs come in. These essential metrics reveal what’s working, what’s not, and where your campaigns need improvement.

In today's digital marketing landscape, determining the right advertising budget for your business is more important than ever. However, spending money on ads without a clear strategy is no longer an option, it's gambling with your profits.

The success of an e-shop does not only depend on an attractive website and good prices. The decisive factor is the user experience, and one of the most powerful tools to improve it is email marketing.

Does your website look great but fail to deliver results? If it’s not turning visitors into customers, something is missing and here’s how to fix it.

You've seen those people who post a video and suddenly go viral with a million views, while you post content and get no reaction except from your mom and the bot? Let's break it down.

You've heard both sides: "I spent €500 on Meta Ads and didn't get a single lead!" vs. "I invested €100 and made 10x back!"

So, are Meta Ads actually effective or just wasted money?

Do hashtags still work, or are they just a myth? Whether you fill every post with 10 or search for the "best hashtags," the question remains: Do they really make a difference?

The right timing for posting can make the difference between going viral or getting lost. It depends on your audience and the platform. Let’s take a look at the best posting times for Instagram and TikTok and how to make the most of them.

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Wondering how to crack Instagram in 2025?
I'll share tips on mastering the algorithm, creating content that resonates, and turning likes into income.
Ready to level up? Let’s dive in!

Email marketing is a digital marketing strategy that uses email as a tool to communicate with the audience. It aims to build customer relationships, promote products or services, and enhance customer interaction.

SEO has evolved significantly in recent years and is constantly adapting to the new needs and habits of users. From voice search and the importance of mobile optimization to using artificial intelligence to create content, the factors affecting our search engine rankings are far more complex and dynamic than ever before.

Search has been outdated—typing keywords, hoping for results. Enter ChatGPT Search.

More than a search engine, it understands your questions. This article explores how it’s transforming marketing and why developers love it.

Let’s dive in.

In today's fast-paced environment, AI tools are changing the game for professionals across all industries. These tools make life easier by assisting with tasks such as content creation, visual design, research, and improved productivity.

TikTok in 2025? It’s the place to be.

If your brand’s not on it, you’re late. Trends like viral sounds, AR tools, and micro-influencer magic are reshaping the game.

In this article, I’ll show you what’s hot, how to use it, and why TikTok is the future of marketing. Let’s jump in.

Artificial Intelligence (AI) has revolutionized the way we approach digital marketing, and SEO (Search Engine Optimization) is no exception. With the continued advancements in AI technologies, businesses now have the ability to automate, refine and expand their SEO strategies in ways that were unimaginable just a few years ago.

You’ve launched your e-commerce site—great products, solid website. But how do you drive traffic and sales? The key is smart advertising.

Online ads boost visibility, but strategy matters. This guide covers three winning tactics: choosing the right ad channels, using SEO-driven copy, and retargeting ready-to-buy visitors.

Let’s go!

Ready to level up your LinkedIn marketing? Tired of posts getting few likes? LinkedIn is key for branding and real connections.

What works—video, AI, or hashtags? Let’s dive into top trends to make your content shine. Time to engage!

Black Friday is a highly commercial day, affording businesses the chance to enhance their sales. As consumers look for deals, digital presence is essential. With a targeted marketing strategy, businesses can reach a wider audience, build brand awareness, and create a community.

The Website Loading Speed of your is vital to the success and effectiveness of your online presence. A fast load time not only improves the user experience but also helps build your brand credibility. When users experience delays, there is a high risk of leaving, leading to lower interaction and potentially lost sales.

Want to connect with your audience through storytelling?

This article explores how authenticity and technique enhance communication, featuring Endless Earth's "K*lou campaign" as a case study. No matter your field, you'll gain valuable tips!

The advanced world is continually changing, and any business that needs to stay cutthroat should adjust rapidly to new trends. We looked at important tools that help build a stronger digital presence in the previous article.

Discover the importance of responsive design for your website. Improve the user experience by providing comfortable navigation across all devices. Boost your search engine rankings by making your website mobile-friendly and increasing traffic and user engagement.

A PPC (Pay-Per-Click) campaign is an online advertising method where advertisers only pay when a user clicks on their ads. This form of advertising allows businesses to reach their targeted audience

Compliance with WCAG 2.0 is essential for web accessibility. We’ll cover the core principles, compliance levels (A, AA, AAA), best practices, and solutions to common issues. We’ll also explore the connection to laws like the ADA and Section 508, with tips for applying them in web development.

Let’s get started!

Social media presence is critical for any business in the digital age. This article offers a comprehensive guide to creating an effective social media content strategy.

SEO (Search Engine Optimization) is a set of techniques and strategies applied to a website to improve its visibility in search engines. The goal is to increase organic traffic, i.e. traffic coming from search results, and to improve the website's position in the results for specific keywords.

I started building websites about 16 years ago. It was only in 2008 when I decided to work as a web developer, so I started trying out different CMS (WordPress, Joomla, Drupal, MODX, etc) to find the one that would suit me best and could simplify my work. 

In an era of rapid change, digital presence is a prerequisite for the success of any business. Regardless of your size or industry, making the right use of the right digital marketing tools can help you reach new audiences, boost your brand awareness and increase sales.

Recently, due to the pandemic and the continuous lockdowns, a large part of the world's population has been forced to become more familiar with new technologies and the internet.